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Exhibitor Resources

The 2011 Delaware Auto Show will be heavily advertised in print, online, radio and outdoor advertising throughout Delaware and surrounding areas. The 2010 show exceeded attendance projections and was a success with attendees, sponsors, exhibitors and dealers.

View the 2011 Delaware Auto Show press kit here.

Why should you be at the Delaware Auto Show?

  • The largest event on the Wilmington Riverfront.
  • 21,000 in attendance three days.
  • Conveniently located 25 minutes from the Philadelphia International Airport.
  • On contract with the beautiful Chase Center on the Riverfront for 2011, 2012 and 2013 events.
  • 183 models from all the major auto makers.
  • Early fall dates allowed many 2011 models to be on display before local dealers including the Audi R8, Ford Explorer, Chevy Cruz, Nissan Juke and others.
  • Participation from auto maker headquarters including Toyota, Ford, Lincoln, Hydundai and more.
  • National sponsorships have included ING Direct, State Farm, AAA, Kohl’s, cars.com, YMCA, Courtyard by Marriot and more.

Source: Claritas, 2010

Powerful purchasing power in the Delaware Auto Show Zone (25 mile radius of the event’s location)*

  • Population of more than 2.1 million people (800,900 households).
  • $2.5 billion spent on new vehicles in 2009.
  • Likely to spend 25% more per household on a new vehicle than the U.S. average.
  • 9% more likely to purchase a new vehicle within one year compared to the U.S. average.
  • Average Household Income of $80,000, 15% higher compared to the U.S. average.

Sponsors and exhibitors can use the Auto Show to conduct surveys, sample products, distribute information, expand customer databases and sell products and services. We have several levels of sponsorship programs available that can be tailored to meet your company's needs.

In conjunction with the Delaware Auto Show, a glossy color program guide will be available for purchase each day at the event.

Exhibitor Contracts:

To reserve your booth, be a sponsor or advertise in the 2011 Delaware Auto Show Program, contact us at
302-324-2558 or email anewton@delawareonline.com.